“The Daily” Press Event

Feb 2, 2011 by

Today Rupert Murdoch unveiled The Daily — the first national daily news publication created from the ground up for the iPad.

“New times demand new journalism,” said Mr. Murdoch. “So we built The Daily completely from scratch — on the most innovative device to come about in my time — the iPad.”

The Daily’s unique mix of text, photography, audio, video, and real-time data and social feeds provides its editors with the ability to decide not only which stories are most important, but also the best way to deliver them.

The Daily is the first application made available on the App Store as a subscription, which is billed directly to your iTunes account. And because this paperless paper requires no printing presses or carriers, it will be priced at just 99 cents a week (or $39.99 for an annual subscription).

Each day The Daily will publish up to 100 pages focused on news, sports, gossip and celebrity, opinion, arts and life, and apps and games. They will offer views from across cultures and generations, across America and the world.

The Daily will feature crossword puzzles, localized weather reports, and a customizable sports package that captures news on the user’s favorite teams. Subscribers will also be able to leave comments on Daily stories in either written or audio form, as well as bookmarking them to read later.

“In short,” says Mr. Murdoch, “we believe The Daily will be the model for how stories are told and consumed in this digital age.”

The Daily

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