How Research In Motion (RIM) is failing

Aug 13, 2011 by

 

BlackBerry

Research In Motion’s BlackBerry smartphone was once the gadget to be had; it was ages above all that other crap other mobile companies provided (anyone remember Downloadable Fun and Surf The Internet?) but that all changed with the release, and then the huge commercial success of the iPhone and Android platform.

But they could’ve all worked together, gathering a somewhat equal market share amongst the three, but why didn’t that happen?

First of all, with the introduction of Android and the iPhone, the two brought innovative features that the BlackBerry did not offer, along with ease-of-use and a less of a business focus.

Slowly, the two newcomers (not simultaneously, of course) had attained a considerable market share whereas Research In Motion was losing its market share. Instead of rising up to the challenge and directly competing in terms of features with Apple or Google, Research In Motion stuck to the status quo, and kept doing its thing.

Now that the BlackBerry is no longer the gadget to be had, it’s already too late to fight back. For example, the epic fail that was the PlayBook would’ve been exponentially more successful if it was released earlier. Any updates to improve the BlackBerry, no matter how great, will be too insignificant to have much of an effect. In a sense, no matter how they improve their gadgets now, iOS and Android will be the gadget to have for a long time.

RIM still has a chance, but it’s diminishing ever so quickly. Don’t pass it up this time.